Use of Language in Out of Africa by Grace Nichols :: essays research papers

This poem takes us on a journey of Grace Nichols life, from her ancestry in Africa to her migration from the Caribbean to England. Language features such as extended metaphor’s and repetition of phrases help to keep this journey flowing. The first language feature we come across is the repetition of the words ‘out of’ and ‘into’. The phrases being repeated help to link past and present. The first stanza repeats ‘Out of†¦Ã¢â‚¬â„¢ This talks about Grace’s ancestry, i.e. coming out of before her time. The second and third stanza ‘Into†¦Ã¢â‚¬â„¢ is about her life and her past. Grace lived in the Caribbean and moved to England so the ‘into’ refers to her life experiences. Personification is used widely throughout the poem, an example of this is the personification of the word mother. ‘ Out of Africa of the suckling.’ The word mother is not specifically mentioned in the line but sucking refers to the relationship between mother and child. The second reference to mother is a personification of the earth, ‘Out of Africa of the first rains, the first mother. This personification is symbolic and has references to the past, the first rains being those rains of a long time ago. The personification of the ‘trampled autumn tongues,’ can be taken on two levels. (It is also an extended metaphor!) Trampled autumn tongues could be taken literally i.e. leaves being trampled on or metaphorically. The leaves could be reference to the tongues of the slaves (slaves tongues would be cut off if they were caught speaking between each other in their native tongue.) The structure of the poem is also interesting, there are three stanzas’, the first and second stanza are equal in length but the third is slightly longer. The third stanza is the longest because that is where she is living now and has been the longest. The narrative voice in the poem is the voice of the African people. The tone is sarcastic and hast a hint of mocking to it, with parts such as ‘ baleful tourist glair’ and ‘ happy Creole so-called mentality.’ These lines show the ignorance of the white tourists that come to the Caribbean expecting everyone else (Caribbean people) to be happy just because they are on holiday. This is a white persons stereotype of the Caribbean and so the tourists are labeled as having a baleful glair.

New Day Ranch Essay -- Creative Writing Essay

Boots crunch in the leaves signaling the start of a new day’s work. Maria is the owner of the New Day Ranch, a sanctuary for horses of all kinds. She wakes up every morning at the crack of dawn to tend to the dozen horses that reside at the Ranch. It is almost winter and she wanted the horses to enjoy the time they had outside before it would snow. Maria opened up the stables to let the horses out into the pasture accompanied by her two dogs Max and Twilly. She pulled them by the bridle, two at a time until the six that slept inside were freed into the fenced in fields. Max and Twilly ran out with them barking as they chased each other through the leaves. Maria idly walked along the wooden fence until something odd caught her eye. At first she though a whole section of fence was missing towards the far end but she knew that that couldn’t be the case. Mildly concerned she walked up to the gap and saw that one of the boards had been kicked over. She picked it up, the wood soaking wet. Maria put the board back into place when she realized there was blood on it; her hands were covered in it. Afraid she looked around for her horses. In the fields there were two stallions, six mares, a colt, and two foals. After making a head count she realized one of her mares is missing, a Cleveland Bay named Aida. She climbed over the fixed fence and ran by the tree line, hoping Aida didn’t stray too far. Not having any luck she whistled for her dogs to come along and the two collies came running. With her dogs she traveled into the woods, Twilly walking farther ahead her paws making perfect impressions in the mud. It was easy for them to run through the mud and leap over roots and branches but for Maria it was a struggle. After several min... ...move forward. The mare’s ears lay back against her head and she roared with aggression and fear as she tried to kick her way out. Chris stroked her neck to try and calm her down. Trying again Maria pulled on the rope and Chris tried to motivate her to climb out. He managed to dig out both her back legs seeing a large scrape that she received from hopping the fence. â€Å"Come on girl.† Chris coached and the mare, with a burst of energy, kicked her way free. The dogs barked and Maria did her best to hoist the two up from the muck. They were both relieved to finally free Aida. Chris gave the mare a carrot and helped Maria wipe the mud off of her. After wards Maria tossed a blanket on the horse’s back and walked her home. The two walked her to the stables, cleaned her up, and mended the cut on her leg, the frightened mare now warm and safe from her horrifying ordeal.

Primary School Capers :: essays research papers

It seems so long ago now, since the mischievous days of mid-primary school. Since the days I never did homework, and was ever so surreptitious to avoid getting caught – well trying to anyway. And the days when my little ploys of â€Å"forgetting† to have done homework, were discovered in the most humiliating of ways. There was on specific day this happened, I can vividly remember. It was grade 3, half way through primary school, a time I never contemplated high school or my future, a time when the concept of homework was a joke. Like the facetious Hyena, I was in hysterical laughter at peoples’ earnestness toward school. But life is not without karma, as I now understand the importance of homework and schooling. Today school is about â€Å"ENTER† scores and getting â€Å"A+†. Back then it was about staying away from the â€Å"Goodie, Goodies†, who would always have the homework completed for question time the next day. â€Å"Goodie, Goodies† to us little â€Å"blokes†, were usually girls in the class, or a boy we considered to be a girl – a â€Å"pussy†. Why is it that the majority of human beings have a lackadaisical approach to school? All those cliched comments like â€Å"I hate homework† or â€Å"school sucks big time man†, reinforce a wide spread inclination to not do homework. Is that what it is, or is it all about image and ego to us â€Å"blokes† – earnestly trying to avoid the dreaded label: â€Å"Goodie, Goodie†. It is therefore not half-obvious why schools such as Camberwell Grammar experience horrific cases of school bullying. Occupied with maintaining our â€Å"tough† image, we â€Å"little tackers† never took heed to these important issues. Nor did we take heed to doing homework. During grade 3, our Math homework became accustomed to rotting away at the depths of our school bags, along with the mould ridden sandwiches and three-year-old bananas. One day â€Å"judge dread† (the teacher), was going through the homework question by question†¦ â€Å"Math books open at least nights homework† in what sounded like a vultures screech. I opened at some pretend page and stayed low key, whilst the teacher mercilessly pointed her finger around the room. It was terrifying as she always seemed to sense an â€Å"evader† in the room – her eyes a radar, and her finger a laser, ready to embarrass her victim at any moment. All the â€Å"Goodie, Goodies† held their fingers in the air back at the teacher, which seemed like some tribal link between teacher and â€Å"Goodie, Goodie† – it was the â€Å"Kripendorfs Tribe† of St.

Images and Imagery of Blood in Shakespeares Macbeth :: GCSE English Literature Coursework

Imagery Of Blood In Macbeth Macbeth, the dramatic play written by William Shakespeare has many good examples of imagery, especially blood. The imagery of blood is very important in 'Macbeth'. It symbolizes honor and bravery and also deceit and evil.   The play opens with the weird sisters talking about meeting again and talking about Macbeth. A war has just ended, making Macbeth a Brave hero because he is the general of the Scottish army and they won. Macbeth is the thane of Glamis, and then becomes the Thane of Cawdor. The weird sisters make many predictions to Macbeth, all of which come true. Macbeth makes the last prediction come true by killing King Duncan. In the beginning of the play blood is something of honor and bravery and symbolizes good and victory. The blood on Macbeth's sword after the war shows him to be a brave hero because of the enemy he killed. He is known as "Brave Macbeth" to everyone including King Duncan. His bravery earns him the title of Thane of Cawdor, because the thane of Cawdor was executed for treason. The blood at the beginning of the play earns Macbeth respect and a title. Macbeth is feeling very guilty about the murder of King Duncan and Banquo. " With all great Neptune's ocean wash this blood clean from my hand? No, this my hand will rather the multitudinous seas in carnadine, making the green one red", shows the great guilt that blood represents at this point in the play. What Macbeth means is that with all of the water in the ocean could not wash his hands clean from the deed he has just done. If he where to try and wash his hands in the ocean it would turn it red because there is so much blood on his hands. Not only does Macbeth feel guilty about the Murder of King Duncan but he also feels very guilty about the murder of Banquo. He sees Banquo's ghost and his bloody head. Blood represents a lot of guilt for Lady Macbeth near the end of the play. During the play Lady Macbeth is the one who tries to keep Macbeth sane and keep from breaking. She tells him that he is not a man and things around that nature to try and help he be stronger and stay in control about the murder of King Duncan.

Purchasing Behaviour on Skin Care Products Essay

ABSTRACT The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. Keywords: Skin care products, consumer behaviour, purchasing behaviour, image, marketing, life style INTRODUCTION Facial skin care product is a personal usage (Rence, 2004). Consumers have many different attribute beliefs toward a product or a service. These bundles of beliefs form one‟s attitude toward that product or service. Marketers need to figure out the buying pattern of external and internal factor which affect customers intention to purchase. It is important to comprehend the buying habit of consumer due to changing technology and uncertain future perception and caused the buying pattern of consumer become fickle with every generation (Rence, 2004). Up till now, facial skin care has played a hand in Malaysia market. Malaysia‟s consumer lifestyle has been changing due in part to give a rising in affluence and education levels. In order to shape the consumer buying behaviour, the high profile international retailers and the global mass media have also take a role on it. Malaysians are becoming more westernized, sophisticated and cosmopolitan. Sales of skin care products are designed to moisturize, cleans, tone, and otherwise maintain the skin. Eight products are included in this category as depicted in Figure I. Figure I: Sales of skin care product 2002 Source: http://www.greyhouse.com/pdf/rcos_pgs.pdf The potential of youth market has gain an insight of the marketers in today‟s‟ market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking  young and fit (Nair 2007). 20 year olds now use anti-aging products (Mouthong et. al. 2008). Consumers do really care about the type of product applied on their face or skin to beautify themselves. In the craze of skin care industry, marketers need to be alert with any opportunity to buzz the market. Marketers have long coveted the youth market for its buying power, 8 International Journal of Undergraduate Studies, 1(1), 8-14, 2012 influence on family spending, and willingness to try new products and brands. This show the younger generation are a force to be reckoned with. Hence the purpose of the study is to analyse the purchasing behaviour of skin care products among the younger generation. REVIEW OF LITERATURE The skin care in Asia has growing rapidly in recent years. The main aim of any cosmetic product is, to modify the appearance and/or correct body odour, and/or protect or keep the different outer surfaces of the human body in good condition (Cuadrado 2007). Six out of ten Hong Kong people have a low self-esteem on their facial skin qualities (MVA Hong Kong Limited, 2010). People are starting at a younger age and spending more on facial skin care products and facial treatment services. In Thailand, whitening skin care lotion has been very popular in Thailand for the past few years. In 2003, it commanded 60 percent of the total skin care product market. The leading brand in this sub-sector includes Nivea, Ponds, and Oil of Olay. Skin repair lotion and cream commanded approximately 20 percent (Estee Lauder, Clinique, Lancome, Eucedrin, Oil of Olay); facial oil reduction lotion and cream commanded 5 percent (Johnson and Johnson, Ponds, Oil of Olay), and general skin care and moisturizer commanded 15 percent such as Johnson and Johnson, Baby Mild, Nivea, Ponds, Vaseline, Citra, Care (Mouthong et. al. 2008). Skin care is defined as the maintenance of the hygienic state of the skin under optimal conditions of cleanliness and comfort. Effective in skin care are proper washing, bathing, cleansing, and the use of soaps, detergents, oils. Face is the reflection of an individual‟s physical appearance. Generally, the beauty of a person is described by the look of one‟s face. The industry manufactures products like astringent, face cream, face scrub, face toner, moisturizer, cleanser, etc. Some of these products are used for clarification and purification of the facial skin from dust and harmful rays of the sun while others are used for toning. There is no guarantee of skin  beauty retention, but a regular face skin care program is essential for a youthful maintenance. Purchasing decision of consumer sometime is unpredictable. Based on some studies, consumers can be very selective in what they are choosing, which makes consumer-orientation vital for firms in order to gain a so-called â€Å"share-of-mouth† (Kotler and Keller, 2006; Van Trijp and Meulenberg, 1996). According to Duncan, (2005), consumer motive is defined as â€Å"internal impulses that when simulated initiate some type of response.† Consumer motive is one of internal impulses to fulfill their wants and needs. The marketing mix which applies by most companies no doubt is one of the elopements to meet consumer motive. Consumer motives will be affected by price, place, promotion and product (Peter and Donnelly, 2007). Several authors have agreed that the traditional marketing mix has been defined as a set of controllable instrument to manage the controllable and dynamic marketing environmental and consists of four major (P‟‟): price, product, promotion and place (Stanton et. al.(991); McCarthy and Perreault 1993). One vital proposition in research is that the choice objective and the nature of consumption situation are critical because they influence all phases of perceived risk processing through decision making (Aqueveque 2006). People normally purchase facial skin care according to their needs. Since the body skin has a slightly different cellular structure than the skin care product, a facial skin product is essential to cleanse the dirt and grime off easily while at the same time rejuvenate skin cells so that the healthy glow will show. Batra and Kazmi (2004) „‟asserts the broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search (on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase (purchasing selected item) and post-purchase action (satisfaction or dissonance)‟‟. As for facial skin care product, the factors that influence the buyer would include: beliefs in product attribute, environmental concern, demographic and personal characteristic which induce the consumer to purchase the facial sk in care product. Lower prices do not really affect the purchasing decision. Evidence shows some consumer even failed to recall the purchase prices (Dickson and Sawyer 1990). Most people understand the basic premise of supply and demand, and realize the impact these factors have on prices  (Bolton et. al. 2003). However, according to Bobinski et al. (1996), consumers tend to purchase products during the discount period. It was reported that over 60 percent of US department store volume is sold at â€Å"sales† period. In general, lowering the price is a common method used by many companies. Majority of consumer respond to lower price and quality improvement and also design and packaging of container. Consumers responded to lower price, improve quality and sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). International Journal of Undergraduate Studies, 1(1), 8-14, 2012 Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Product with good design and packaging can be attractive and allure consumer make unplanned decision. Consumers not only respond to lower price and improve quality but also to sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). Packaging design has an influence in consumers buying decision process. People tend to like aesthetics. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). Sampling is one of the promotion methods that are used often by companies. Samples are a good way to test market response. McGuinness et. al. (1995) considers product sampling as a sales promotion technique used by marketers to encourage â€Å"consumer trial†. The main purpose is to increase product sales by providing incentives to consumer directly. Kim (1998) insisted that discount stores were the popular place consumer considers visiting. Berger and Mitchell (1989) found that indirect experiences, such as advertising, are just as influential as direct experiences in changing the accessibility of attitudes. Advertising arouses consumers‟ buying decision, influencing them to buy on impulse (Kollat and Willett, 1969). However, according to Rotfield (1999), advertisement fails  to persuade consumers to make an initial purchase decision. Hawkins et al. (1998) indicated using â€Å"emotions† in advertisement has gained consumers‟ attention. Advertisement acts as a language to convey or expose information to public. Using celebrities is another form of advertising. Celebrities are able create awareness and good image of their own in the minds of the consumer (Seno and Lukas 2007). It enhances brand recognition of products and services. Celebrity endorsement can be described as â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (McCracken 1989). Branding is one of the strong elements to influence the consumer‟s purchase intention. A brand is a distinguishing name and/or symbol (such as logo, trademark, or package design) aimed to identify the goods or services, and to differentiate those goods or services from other competitors (Ghodeswar 2008). Brand runs very high in facial products. In general, brand figures out† how and who we are† (Seabrook, 1999). Trust is a feeling of security held by customers that the brand will meet their expectation (DelgadoBallester and Munurea-Aleman, 2005). Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. About 33% of women switched skin care brands during the past 12 months. They have a high level of curiosity and they wish to try something new (Household and Personal Products Industry, 2007). However, according to Engel et.al (1982), brand loyalty has great influence over the purchase intention. Brand identity is an important factor when making a purchase decision. For the last few decades, concerns about environmental degradation have been increasing (Chan and Lam, 2002; Laroche et al., 2001). Environmental concern refers to an affective attribute that can represent a person‟s worries, compassion, likes and dislikes about the environment (Yeung, 2005). As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Alston and Prince Roberts (1999) found, in their research on environmental strategy and new product development, that there was a willingness to pay slightly more for environmental improvement in cleaning products than to sacrifice product performance. Self image can be an element  which can enhance the confidence level of an individual. People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image, their identity (Bocock, 1993). Some people believe selfimage leads to success. The concept of being a beautiful is identified as the key to success (Irons 2001; Peiss, 1993). Self image build up self-confidence and self esteem. People tend to make a purchase when they believe it will improve their appearance. The consumption of products has been identified as the contributing factors to the creation and attainment of desired self-image, identity and self- concept (Featherstone, 1993; Firat, 1993; Kellner, 1992; Mort, 1988; Schouten, 1991; Thompson and Hirschman, 1995). METHODOLOGY A total of 200 respondents have been randomly identified to participate in this survey. Data for this study is collected by means of a structured questionnaire. The questionnaire will be personally administered and collected. The independent variables to be tested would be the price, packaging, promotion, branding, environmental concerns and self-image. The purpose of the study is to determine which factors influence the buying behaviour of the consumer. DISCUSSION Respondents were asked to rank which variable was more important to them. 60 respondents (30%) ranked Environmental Concerns as the top variable when it comes to purchasing skin care products (Table I). The findings indicate that consumers do really care about the type of product applied on their face or skin to beautify themselves. There were reports of carcinogenic chemical found in many cosmetic products -including more than half of all baby soaps (Whitney 2007). Internal studies in the cosmetics industry show that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the EWG’s independent study showed that 1,4-dioxane is fairly widespread among cosmetic products. Consumers are concerned with their skin as once it has been contaminated the results will be a disaster for them. (Ranking: 1 = Highest 5 = Lowest) In terms of the correlation analysis, it was found that Environmental Concerns had the highest correlation value (r = 0.887) and since the p value is less than 0.05, this relationship is significant as seen in Table II. As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Branding was found to have a correlation value of 0.627. Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. Brands are also link with the activities of the companies. As such, if their products do not meet the safety regulation, consumers may not want to risk their skin. Promotion was found to have an r value of 0.595. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). From the average value, consumers are not really influenced by it. As for Packaging, the r value was found to be 0.485. Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Price has a correlation value of r = 0.431. Lower prices do not really affect the purchasing decision. The findings agrees with the suggestion that consumer sometimes fail to recall the purchase prices (Dickson and Sawyer 1990). Self Image was found to have the lowest correlation value of r = 0.353. Self image build up self-confidence and self esteem. From the findings, it was found that consumers do care for it. The potential of youth market has gain an insight of the marketers in today‟s market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking young and fit (Nair 2007). From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are Price, Packaging, Promotion, Branding and Self Image. People do care for whatever will be applied to their skins. Skin cancers threats as a result of carcinogenic materials used for the preparation do affect the consumer‟s intention and decision to purchase the skin care product. After all, to most people, the face is the fortune. If the face is disfigured, it will be for life. No one would want this situation to happen to them. For future research, it would provide a better insight if more variables would be tested. Other variables that can be considered includes: company trends and company image. Besides that, it would be an interesting finding to be able to compare the different purchasing behaviour of people of various age groups. The older and younger generation thinks differently and would rank certain variables differently. An analysis to examine this would be beneficial and also important not only from the academic point of view but also the commercial sector.

Persuasive Technology: Using Computers to Change What We Think and Do

REFERENCE AND CITATION FORMAT FOR THE COMMUNICATIONS OF THE ACM DR ANDY DONG The Association for Computing Machinery is the pre-eminent professional body dealing in all aspects of information technology. This is a style guide for their reference and citation format. Note that there are some slight stylistic differences between the format for the magazine Communications of the ACM (per the style in EndNote) and the ACM conference proceedings reference format (per the style in the ACM conference proceedings template). This document will describe the Communications of the ACM style.Windows 7 Check Your UnderstandingIn practice, adherence to a single, consistent style is satisfactory. References Section The References section appears at the end of the paper. All references appear alphabetically by the lead author’s last name and are numbered consecutively. A clear header should be used to indicate the start of the References. Example: References 1. Bless, H. The Interplay of Affec t and Cognition. in Forgas, J. P. ed. Feeling and Thinking: The Role of Affect in Social Cognition, Maison des Sciences de l'Homme and Cambridge University Press, Cambridge, 2000, 201-222. . Garcia, A. C. B. and Howard, H. C. Acquiring design knowledge through design decision justification. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 6 (1). 59-71. Citation As you write your report, you will cite your references. A citation to a reference in the body of the text is indicated by a bracketed number corresponding to the reference number in the References section. Example: During high stress periods, individuals should focus on the situation-specific tasks rather than rely on general knowledge structures. 1] Reference Formats GENERAL INSTRUCTIONS A complete reference should contain the name(s) of the author(s) and/or editor(s), the title of the article, the name of the book or conference proceedings where appropriate, and bibliographic information about th e article such as the name of the publisher, the city of publication, and the page numbers. The basic concept is that the reference should be sufficiently complete so that the reader could readily find the reference and can judge the authority and objectivity of the reference.All author names appear as Lastname, Initials. For example, if Andy Dong is the primary author and Alice M. Agogino is the second author, the correct appearance of the author names would be: Dong, A. , and Agogino, A. M. THIS IS THE REFERENCE FORMAT FOR A BOOK. Authors. Title. Publisher, City of Publication, Year of Publication. Example: 1. Fogg, B. J. Persuasive technology: using computers to change what we think and do. Morgan Kaufmann Publishers, Boston, 2003. THIS IS THE REFERENCE STYLE FOR AN ARTICLE WHICH APPEARS IN AN EDITED BOOK. Authors. Title. n Editors Title of edited book, Publisher, City of Publication, Year of Publication, Pages. Example: 1. Fischer, G. and Nakakoji, K. Amplifying designersâ€℠¢ creativity with domain-oriented design environments. in Dartnall, T. ed. Artificial Intelligence and Creativity: An Interdisciplinary Approach, Kluwer Academic Publishers, Dordrecht, 1994, 343-364. THIS IS THE REFERENCE STYLE FOR A JOURNAL OR MAGAZINE ARTICLE. Authors. Title. Journal or magazine name, Volume (Issue), Pages. Example: 1. Hirsh, H. , Coen, M. H. , Mozer, M. C. , Hasha, R. and Flanagan, J.L. Room service, AI-style. IEEE intelligent systems, 14 (2). 8-19. THIS IS THE REFERENCE STYLE FOR A CONFERENCE PROCEEDINGS. Authors, Title. in Title of conference, (Location of Conference, Year), Publisher, Pages. Example: 1. Leclercq, P. and Heylighen, A. 5,8 Analogies per hour: A designer's view on analogical reasoning. in 7th International Conference on Artificial Intelligence in Design, (Cambridge, UK, 2002), Kluwer Academic Publishers, 285-303. THIS IS THE REFERENCE STYLE FOR ELECTRONIC MEDIA (ARTICLES, IMAGES, ETC. ) RETRIEVED FROM THE WEB.FOLLOW THE REFERENCE FORMAT FOR A JOU RNAL ARTICLE AND THEN INCLUDE INFORMATION ABOUT THE WEB SITE AND THE DATE WHEN YOU RETRIEVED THE RESOURCE. NOTE THAT THE DATE OF PUBLICATION AND THE DATE OF RETRIEVAL OF THE ARTICLE MAY NOT BE THE SAME. WHEN THERE IS NO DETERMINATE DATE OF PUBLICATION, USE (N. D. ) IN THE DATE FIELD. WHERE POSSIBLE, INCLUDE THE NAME OF THE ORGANIZATION HOSTING THE WEB SITE. Examples: In the following example, the Cornell Chronicle is a regular newsletter which is published online. Thus, we follow the journal/magazine format and include the volume and issue.Steele, B. Look, Ma, no wires! Cornell class project tests wireless networking, Cornell Chronicle, 31 (35). Retrieved February 15, 2004, from Columbia University: http://www. news. cornell. edu/Chronicle/00/5. 18. 00/wireless_class. html. The following Web page has no evident author, but the â€Å"Revised date† in the footer gives us the date of publication. MIT Project Oxygen: Overview, 2004. Retrieved March 15, 2005, from Computer Science and Artificial Intelligence Laboratory, Massachusetts Institute of Technology: http://oxygen. lcs. mit. edu/Overview. html.

Knowledge Development In Nursing

Knowledge development in nursing has been somewhat of a hot topic in the more scholastic endeavors of the profession for quite some time. As the profession grew from a focus centered on treating physical symptoms and conditions to a more well-rounded approach that considered psychological, social, and spiritual needs in addition to physical illness, the need to break down the process of knowledge development arose.By utilizing nursing theories, which support the use of evidenced based practice in most cases, it seems as though the profession of nursing gained more credibility in the scientific community as far as the value of the knowledge produced; I feel that utilizing processes akin to those already accepted as prudent by more ‘established’ scientific fields helped achieve that credibility.In order to get to nursing theories, however, the process had to begin with a philosophical component that can allow for a separation from concrete/ scientific knowledge, among othe r things, in order to promote more abstract concepts and different methods to look at how we come to that knowledge. McCurry (2009) touches on this premise as she describes how a common theme, in this case the common good of society, can be looked at from many different perspectives, as it creates an arena in which those perspectives can be arranged to determine how to go about investigating the perspectives further.Although it wasn’t the center piece of the article, one highlight was a breakdown of how more abstract thoughts can be linked to the application of intentional actions through the use of theories, which stems from philosophical questions. Philosophy lays the ground work for knowledge production to be built upon. In a way, Kim (1999) echoed these sentiments as she discusses critical reflective inquiry and its applications in relation to pain management in a South Korean hospital setting.She admits that nursing has situations in which our therapeutic actions can be supported by one theory and conflicted by another. What it seemed to re-enforce was how our drive to answer the philosophical questions created by the issues we wish to address can use various forms to achieve that common goal, however, those that are centered around the evaluation of how our therapeutic actions actually pan out versus how we think they pan out will help us gain the most useful knowledge as long as we are able to recognize the need for, and benefit of, changes that help our patients out the most.We wouldn’t be able to gain the ‘knowledge’ that specific actions and changes are therapeutically beneficial without understanding why we wanted to make changes in the first place, and generating multiple attempts at making those changes to see which ones actually accomplished the goal would seemingly allow us to have the best chance at achieving what we set out to.Evaluating the nursing interventions we utilize to affect our patients for the better is im portant, we all know that. Abbott (1988) pointed out that although nursing is capable of evaluating our interventions in practice, we do not tend to emphasize the importance of breaking down specific practical interventions in an abstract way that allows for our ability to link the interventions we utilize to the thought processes behind it while we are out practicing our craft.This I can personally relate to, when considering how the first couple years of my personal practice was spent learning how to simply accomplish the tasks I was presented with in the time frame I was to accomplish them in (assessment, documenting, intervening, documenting, evaluating, intervening, documenting, documenting, documenting†¦ugh). I knew that there was good reason behind the things I was doing; however, I was not keenly aware of the concepts and philosophies that comprised that reasoning, I was simply focused on completing my tasks in a timely, safe fashion.Reed (2006) promotes the idea that n urses tend not to have a full understanding of the ‘why’ we do the things we do, and went so far as to say that there might be a level of mysticism when it comes to the healing processes we are engaged in. That mysticism was essentially summed up by purporting that when we can’t put our finger on the ‘why’ we do what we do, we fall back on concepts like intuition and gut feelings. It’s not to say that we are incorrect in our intuitions, however, we don’t have a strong link to the rationale behind it all the time.This is where the concept of breaking down the ‘why’ we do what we do into more abstract, philosophical components can really benefit us, as we can extrapolate on the intuitions and gut feelings into philosophical questions and building blocks that theories can be generated from. When we utilize practice centered theories that arise from abstract, philosophical questions, the whole process of ‘nursing’ can be explained and evaluated with more ease, and the knowledge we generate could be seen as more credible.Just saying something is true because it is doesn’t have a whole lot of weight behind it; showing how the knowledge we reference as truth comes to be and having evidence that supports it with results that highlight it is, by and large, the best way that nursing knowledge can be produced in a fashion that holds credibility with those that aren’t of our discipline. We know how awesome we are, but it’s hard to prove it to others without a process that everyone can relate to; that all starts with philosophy.